Portfolio

A look at some of the work I have done

Gbets Sports Betting

As the inceptive digital marketing expert for Gbets, an online sports betting company for Goldrush Group, my task was to create a digital marketing strategy and help execute it; to increase the overall sportsbook’s client acquisitions and retention.

Challenge: With a market seemingly saturated with already established bookmakers, where consumer trust and loyalty is great; most South Africans were not aware of Gbets Sports Betting or their competitive betting odds. I tailored a marketing strategy, digital-first, to raise brand awareness, making sure South Africans would connect with this brand, whilst educating them on their offering.

Solution: One Nation, One Betting Partner! We brought the idea and strategy to life through a funnel approach, raising awareness about the sportsbook, our competitive odds, driving acquisitions, and also retaining to keep betting with us. The highlight was having the first-ever data-free gambling mobile app users could use without incurring any data costs, and also now being the largest sportsbook in Lesotho🎲🎰

Client Site

Nedbank

Nedbank approached us to conceptualise and produce a digitally led campaign re-branding MBCA Bank to Nedbank Zimbabwe and offer a range of digital banking solutions to enhance CX.

Challenge: The objective was to seamlessly transition to the Nedbank brand identity and ensure that the brand portrays the ‘correct’ image to the target relevant audience, with a range of digital solutions. Key message “see money differently”

Solution: We had a integrated through the line campaign to raise awareness on the change, MBCA to Nedbank, and the new banking services on offer. We also worked on the UX of the new mobile app that allowed non-Nedbank clients to access the Nedbank App’s basic value-added functions so as to make them experience an elevated banking experience if they switchover to Nedbank.
The goal of the app was to induce trial and to show people what they’re missing by exposing them to an elevated banking experience, and also allows a person to create a bank account right from the app.

VIEW

Pick n Pay

We were tasked by TM Pick n Pay, the largest retail chain in Zimbabwe, to improve their online presence and overall market reach and engagement via digital and social mediums.

We put out a well-thought-out digital and content strategy that had social media at the core, improved engagement and building a large online community for Pick n Pay in Zimbabwe. The page has organically grown to be the second largest Facebook Page in Zimbabwe with close to 500 000 page followers. We ran a range of promotions on the page, household & cooking tips that were in line with the various products and promotions available in-store ultimately improving online engagement and in-store conversions.

VIEW

Hi-Tec

Working as part of the Hoorah team, we were tasked by Hi-Tec to improve their e-commerce performance and after analyzing the paid search and web analytics data that we received from the previous digital agency, we saw a massive opportunity to remove and further optimize campaigns that were cannibalizing organic search queries and to also improve the Google shopping performance.

This resulted in reduced media spend 71% increased revenue by a massive 48% in the first month with additional spend that we now have, we were able to reinvest the span that was available to us, which we use for Google shopping campaigns and optimize to improve the quality score.

After just three months, we were able to increase revenue by 75% and obtain a 38% improvement in conversion rates across all inbound channels.

CLIENT SITE

Nando’s

Working on Nando’s Zimbabwe account, we were responsible for TTL marketing strategy, viral social media posts, witty content and everything else synonymous with Nando’s globally.
We set out to continuously push the boundaries with the local digital marketing, given a global social media audience of over 4 million followers. We developed a highly engaging content plan, with a range of promotions, witty viral content that continuously kept the audience entertained and stay true to the Nando’s global culture via a series of creative and integrated social media campaigns that stood ahead of the other local food chain competitors.
Quick to reference is the viral “Voter’s Roll Campaign” we rolled out (pun intended) on the run-up to the Zimbabwean elections that received massive coverage regionally and featured on eNCA and other various news channels.

Nando's Facebook

Manna Resorts

Created a digital footprint and positioned Manna resorts as one of Zimbabwe’s premier resort facilities offering accommodation, conference & venue facilities, game viewing etc located in Harare.

Chose and spearheaded the digital marketing strategy to increase and broaden our market reach and also counter the low marketing budget availed at the time. Took advantage of SEO, various online listings, OTAs (online travel agencies) and various digital and social media channels to reach and convert our global target market.

The aim was to ensure the strategy adopted would result in more bookings, better visibility and a stable brand perception in the market together with appropriate positioning.

For results on the work I did, you can google search Manna Resorts. 😁

MY WORK

Pizza Hut

PROJECT: Paid Media Strategy Development
ROLE: DIGITAL STRATEGIST

How do you successfully come up with an effective digital media strat for an American fast food franchise in East Africa, in a country seemingly cultured, chipsi mayai and other local delicacies are a hit and having an already relatively, competitive fast food market?

Everything begins and ends with media!
After comprehensive research on the target market insights, we came up with a media channel selection and using programmatic (automated buying and selling) advertising we manage to effectively and efficiently target, and reach our key customer segments to the rising success of the brand locally.

CHECK IT OUT

Services:

I have interest in helping small business owners and budding entrepreneurs launch and manage their digital footprint. I can guide you through the various facets of marketing your company for the digital era.