McIvy Digital

Digital Transformation | Product Marketing | MADTech

McIvy Digital

by Curtis, son of Ivy – McIvy

“Business only has two functions—marketing and innovation.” – Peter Drucker

About Me

Into marketing, tech and UX design, and work in the middle of where these collide, existing at the intersection of business, tech and UX. I have a sizeable experience working on a portfolio of clients in retail, e-commerce, finance, automotive, insurance, online gambling and more.

With 10+ years experience, my main focus is user experience research, digital strategy, product marketing, paid media, and product manager – voice of the market. I help ideate, validate, test, build and launch digital products.

I am also an MBA graduate with a specialisation in Digital Transformation, graduated end 2024.

Product Strategy
Product Marketing
Product Management
Product Design
Market & User Research
Customer Development

What I Do

Product Strategy
Product Marketing
Product Management
Product Design
Market & User Research
Customer Development

Product Strategy

Roadmapping, A/B Tests, Project Management

Product Design

User Stories, User Flows, Wireframes, Persona Writing

Market & User Research

Market Analysis, Experiment Design, Usability Testing

Product Marketing & Analytics

Amplifier to reach target market. Through the line marketing strategy

Product Management

I combine business, tech and design in order to discover products that are valuable, feasible, and usable

Product Strategy

I help teams and founders create and maintain a clear and defined product and go to market strategy.

Customer Development

I help identify the right problems to solve so that you build something that your customers will love.

Product Marketing

Amplifier to reach our target market. Through the line marketing strategy

Blog

Instagram Giveaway & Contest Ideas

21 Smart Google SEO Tips for 2021

digital marketing for small business tanaka curtis nyakanyanga

15 Free Digital Marketing Tools For Your Small Business (Tried & Tested)

Previous Work

Here’s a pick at some of the brands and agencies I have worked with in the past…

Brands Worked On

: Nedbank Zimbabwe

: iStore

: Alison

: Tabasco

: CIM

: Monash

: HubSpot

: Treehouse

Schooled

Universitat de Barcelona

MBA | Digital Transformation

CIM

Chartered Postgraduate Diploma in Marketing

Monash University

BBSc. Business Management

Treehouse

Front-End Web Dev, UX Design, WordPress

Alison

Diploma in Product Management

View Portfolio

Contact Me

I have interest in helping small business owners and budding entrepreneurs launch and manage their digital products and footprint. I can guide you through the various facets of marketing your company for the digital era.

Info

+27 73 1198 496

ntanakacurtis@gmail.com

Location

Johannesburg, South Africa

Contact Me

I have interest in helping launch and manage digital products and footprint. I can guide you through the various facets of marketing your products for the digital era.