McIvy Digital

Digital Transformation | Product Marketing | MADTech

McIvy Digital

by Curtis, son of Ivy – McIvy

“Business only has two functions—marketing and innovation.” – Peter Drucker

About Me

10+ years of experience working across retail – shopper marketing, e-commerce, fintech, automotive, insurance, casino/gaming, online gambling, and other industries.

My focus areas include UX research, digital strategy, paid media, performance marketing, and product management; helping businesses ideate, validate, build, and launch customer-centric digital products.

I’m also an MBA graduate from Universitat de Barcelona, specialising in Digital Transformation.

Product Strategy
Product Marketing
Product Management
Product Design
Market & User Research
Customer Development

What I Do

Product Strategy
Product Marketing
Product Management
Product Design
Market & User Research
Customer Development

Product Strategy

Roadmapping, A/B Tests, Project Management

Product Design

User Stories, User Flows, Wireframes, Persona Writing

Market & User Research

Market Analysis, Experiment Design, Usability Testing

Product Marketing & Analytics

Amplifier to reach target market. Through the line marketing strategy

Product Management

I combine business, tech and design in order to discover products that are valuable, feasible, and usable

Product Strategy

I help teams and founders create and maintain a clear and defined product and go to market strategy.

Customer Development

I help identify the right problems to solve so that you build something that your customers will love.

Product Marketing

Amplifier to reach our target market. Through the line marketing strategy

Blog

Instagram Giveaway & Contest Ideas

21 Smart Google SEO Tips for 2021

digital marketing for small business tanaka curtis nyakanyanga

15 Free Digital Marketing Tools For Your Small Business (Tried & Tested)

Previous Work

Here’s a pick at some of the brands and agencies I have worked with in the past…

Brands Worked On

: Nedbank Zimbabwe

: iStore

: Alison

: Tabasco

: CIM

: Monash

: HubSpot

: Treehouse

Schooled

Universitat de Barcelona

MBA | Digital Transformation

CIM

Chartered Marketer | CIM (UK)

Monash University

BBSc. Business Management

Treehouse

Front-End Web Dev, UX Design, WordPress

University of Cape Town

Product Management

View Portfolio

Contact Me

I have interest in helping small business owners and budding entrepreneurs launch and manage their digital products and footprint. I can guide you through the various facets of marketing your company for the digital era.

Info

+27 73 1198 496

ntanakacurtis@gmail.com

Location

Johannesburg, South Africa

Contact Me

I have interest in helping launch and manage digital products and footprint. I can guide you through the various facets of marketing your products for the digital era.